Sta. Lucia diversifies portfolio

Listed realty developer Sta. Lucia Land, Inc. (Sta. Lucia Land) recently said it eyes to raise between $100 million to $150 million through a follow-on offering that will increase the company’s float as required under PSE’s rule.

While the offer may have been spurred by a mandatory level of public ownership for listed companies, Sta. Lucia officials said the company also needs the fund to finance its projects which are diversifying from their specialty of horizontal development.

David M. dela Cruz, Sta. Lucia Land corporate finance and investor relations head, said that the company has been noted as developer of subdivisions outside Metro Manila, making its project popular with overseas Filipino workers. About 50 percent of the Sta. Lucia group’s sales come from OFW, said dela Cruz.

Dela Cruz said this advantage helped them to be invited by landowners to develop their properties, allowing them to develop over 9,000 hectares of property nationwide.

“But our projects only involves land. (Now) we are also looking at house and lot project. That is something Sta. Lucia Land wants to go into,” said Dela Cruz.

The company, formerly known as Zipporah Mining and Industrial Corp., is majority-owned by Sta. Lucia Realty and Development Corp., (Sta. Lucia Group) which owns 95 percent of the listed company’s outstanding shares.

Since being acquired by the Robles and Santos family-led firm in 2007, Sta. Lucia has received several assets from Sta. Lucia Group. Recently, the Sta. Lucia Group assigned to Sta. Lucia Land its 12.09 percent interest in the Philippine Racing Club, Inc., which in its recent disclosure to the Philippine Stock Exchange said it has partnered with Ayala Land, Inc. to develop its 21-hectare old racing course in Makati City.

Dela Cruz said the Sta. Lucia Group currently has a total of 8 million square meters of developable land in its portfolio distributed in various parts of the country like Davao, Cebu, Cavite, and Manila, among others.

The company is looking to increase its portfolio of horizontal projects, starting with the five-tower mid- to high-rise building that will be constructed in the 11-hectare area around the company’s mall, Sta. Lucia East Grand Mall, in Rizal.

The project will be a mix of residential and commercial area. Sta. Lucia in early February said it expects to sell about 3,600 residential units this year with its plan to enhance activities.

The company has embarked in an P11 billion capital expenditure for the next five years that will increase the company’s inventory of units in the residential, office, and commercial space.

Sta. Lucia currently has projects like the 150-hectare joint-venture development, The Mesilo Residences, in Trece Martires, Cavite in partnership with Jaka Properties.

The company is also looking at the 17-hectare South Grove, a high end residential subdivision in Davao in partnership with JS Gaizano Inc.

There is also the Luxurre Residences in Alfonso Cavite near Tagaytay, and the Sugarland Residential Estates, also in Trece Martires.

The Sta. Lucia Grand Mall is also being eyed to have a BPO component, with some BPO companies talking with Sta. Lucia, seen to help the company maximize its space utilization and increase traffic of the mall.

Dela Cruz said the Sta. Lucia Land’s planned offering might be held at the end of the year, hopefully increasing the company’s current public float by 15 to 30 percent more from the current five percent.

The planned share offering may further increase “depending on how much the existing shareholders are willing to let sell,” according to him.

Eyed as underwriters for the offer is investment bank Asian Alliance for the Philippine portion of the offer, while Sta. Lucia is still discussing the matters with UBS for the international offer.

Dela Cruz said the share offer will also carry primary shares.

 

BY ALBERT CASTRO
http://www.malaya.com.ph/mar17/property2.html

 

SLLI unveils six new projects for rest of 2010

Publicly-listed Sta. Lucia land Inc. (SLLI) has announced its new projects to be launched for the remainder of 2010.

The company plans to open projects all over the country, particularly the fast developing areas of Davao, Cavite and Cainta, Rizal.

SLLI will launch South Grove in Davao, Luxurre Residences in Alfonzo Cavite near Tagaytay; Mesilo Residences, and Sugarland Residential Estates located in Trece Martires in Cavite, respectively.

The company will also be starting the East Bel-Air Residences in Cainta and expansion developments creating the Sta. Lucia City out of its Sta. Lucia Grand Mall development, also in Cainta.

SLLI president Exequiel D. Robles said, “We are launching these projects before the year ends to answer the needs for quality realty projects of the public in these areas.

We received good feedback from our previous projects that we intend to keep on doing what we do best in all our real estate developments.”

SLLI disclosed that South Grove in Davao is a 17-hectare high end residential development joint venture with landowner JS Gaizano, Incorporated.

The French inspired Luxurre Residences in Alfonso, Cavite is a 10-hectare residential and commercial development which is near other high-end real estate developments such as Splendido Taal Towers and Royal Tagaytay. This newest project is a joint venture with SJ Properties and is just beside the Oratory of the Blessed Virgin Mary at Monte Maria.

The Mesilo Residences in Dasmariñas, Cavite is a 150-hectare joint venture project with JAKA properties. The project’s phase one, in Mesilo Residences is a 30-hectare Filipino contemporary residential development along Aguinaldo highway.

Another Cavite project, Sugarland Residential Estates in Trece Martires is an 80-hectare residential development with an American contemporary style. This is SLLI’s joint venture with Highpoint Property Group.

In the condominium development area, SLLI has lined up two big projects: the East Bel-Air Residences and the, much-awaited Sta. Lucia City, both in Cainta.

East Bel-Air Residences is a six-building mid-rise development with country club along Imelda Avenue in Cainta.

Sta. Lucia City is a five-building, one hectare expansion to SLLI’s already vast Sta. Lucia Grand Mall. This phase will include the first two mid-rise condominium buildings of five that are architecturally designed by W.W. Coscoluella.

“SLLI also currently has some projects in the planning stage and we guarantee that the public can look forward to more state-of-the-art realty developments from us that suit their every need and lifestyle,” Robles said.

 

A grand address and reward for your success and triumph can be found in Luxurre Residences in Tagaytay

Project Overview:

As of October 2010…Avail of our Preselling Investment Packages.

Located at the Philippines’ top tourist destination, one can truly fall inlove with the serene surroundings and astonishing views of Tagaytay city offers.

Live in a place where neighboring communities suits all your everyday necessities and luxuries.

Live a good life at Sta Lucia Land Inc’s flagship development with state of the art  amenities within reach.

Get yourself into active lifestyle with the community clubhouse’s exclusive function room, basketball court, and swimming pool.

Here at Luxurre Residences, it is truly a perfect place to spend time with new friends, bond with family and live each moment together.

Why Choose Luxurre Residences?

The Community Features:

1. Exclusive residential community

2. Flourishing business and commercial area

3. Fully landscaped entrance gate with guardhouse

4. Direct access to National Highway

5. Landscaped Parks and Open Spaces

The Amenities:

1.Clubhouse with function rooms, swimming pool, and basketball court.

2. Picnic grounds

3. Lighted road networks

4. Jogging path

5. Shaded trees along the road

6. Underground storm drainage system

7. Interrelated water system

8. Perimeter fence

The Location

Hospitals, schools, grocery stores are just minutes away from your perfectly located abode. And for that extra time you have, treat yourself in visiting neighboring high-end communities such as Royale Tagaytay Golf and Country Club and Splendido Taal Golf and Country Club which will definitely relax your mind, body, and soul.

For more info contact

Shealthiel Jech Oczon at myroyalehomes@gmail.com +63-927-772-1039

Beth Incio at bethincio@gmail.com +63-921-811-7109

Kindly give us 24 to 48 hrs to reply to your emails.

Check the the grandest condo project of Sta Lucia Land, you may visit http://mylabrezatower.wordpress.com

*Buyers who are located in the US or Canada, if you wish to discuss this investment over the phone, we may call you at your convenient time, just let us know of your contact details.

A prime residential lot for a price of a burger meal or a frappe

Real estate is said to be the safest investment these days. What’s there to lose? Whether there’s a financial crises or global recession, your lot will always be there at its same location. And as years go by, your lot appreciates its value. You can resell it or make it a place for your future house.

Filipinos thought that it is very much expensive to invest in real estate. Partly true, however, Sta Lucia Realty made a way for us common Filipinos to own a piece of land in a prime location and an exclusive estate plus a magnificent view of Metro Manila.

Oro Vista Grande in Antipolo – a 15 hectare development and master planned community atop the pristine highlands of Antipolo, Oro Vista Grande harmoniously blends the ambience of country living and modern-day urban convenience.

A frappe or a burger meal would cost around a hundred pesos per piece, almost equal to your daily investment at Oro Vista. An affordable investment which can be afford by common employees, average office workers, or even call center agents. For around a hundred pesos a day, you can get your very own lot which you can resell in the future for a higher price or make it your future address.

For such a price, you’ll get a lot within a community developed by a respected developer – Sta Lucia Realty Corp. An exclusive community complete with amenities such as a clubhouse with multipurpose hall, basketball court, swimming pool, and open tennis court.

Move up to the scenic lifestyle at Oro Vista Grande in Antipolo

With its cool, country fresh air away from smog and pollution, Oro Vista Grande offers an ideal setting where your growing family can live a healthy lifestyle.

A 15 hectare development atop the pristine highlands of Antipolo City, Oro Vista Grande harmoniously blends the ambiance of country living and modern day convenience. A master planned community designed for a privileged lifestyle, it offers its select homeowners verdant landscapres, hilly terrain, cool climate, and picturesque vistas of the Ortigas skyline and other parts of Metro Manila.

Its facilities and secure environment allow your family to enjoy a fun filled day every day of the week. The clubhouse with multipurpose hall can serve as a venue for grand banquets or other festivities. Your family also has a choice of recreational amenities such as a swimming pool, open tennis courts, and basketball court.

What I love about Oro Vista Grande?

The view.

It’s fresh air.

It’s rolling terrain that gives a picturesque view of the entire estate.

It’s pre-selling thus very affordable with lot packages starting at 3000 pesos a month only (as of July 2010).

A vacation lifestyle of your own awaits @ Ridgewood Heights

Enjoy the cool weather, balmy winds and foggy mists creating an all year vacation ambience for Tagaytay residents as sunrise colors the lake in brilliant hues. Watch Taal Lake sparkles with pinpoint lights of fishing boats setting out to catch the native fish’s fresh produce on your table. Delight in lush flower gardens in a quiet neighborhood and celebrate great times together with the family. Live it up at Ridgewood Heights.

What I love about Ridgewood Heights?

Location. You can never get lost if you’re trying to look for this subdivision, located just along the highway. Completed road networks, although there are no houses built within the community yet, the entire property is now ready for housing. Gated and exclusive community yet one can see the grandness and beauty of the project from a far even from the highway.

In Tune with Nature. In Touch with life at Villa Chiara in Tagaytay

You have worked hard for it. Saved up for it….Now it is time to reap the harvest of a life with no bounds. Where sunrises and sunsets are an everyday miracle, and nature is simply part of who you are.

Modern conveniences blend with the beauty of nature to give you a master planned community. The entrance gate bids you welcome…to a life well-lived. Celebrate happy times with the family. Casual get-togethers by the poolside. Grand occasions or small meetings at the clubhouse. A quiet afternoon in a corner by the gardens, a good book in hand.

VILLA CHIARA RESIDENTIAL ESTATES TAGAYTAY CITY is located near Picnic Grove, Tagaytay Highlands, People’s Park, and Tagaytay Japanese Friendship Garden.
Build your own home in a place you surely deserve which is Villa Chiara.

What I love about Villa Chiara?

It is still on the preselling stage. It is bound to be a high end development but today, it is very affordable @ 5,500 pesos per square meter payable in 5 yrs with no interest (as of June 2010).

It’s rolling terrain and picturesque environment.

Own a piece of nature’s grandeur at Bauan Grand Villa Homes in Batangas

A 54 hectare exclusive residential estate which is located near from the center of Bauan.

Let nature embrace your life. Retreat to the fertile countryside of Batangas. Make a fresh start at Bauan Grand Villa Homes. Build your home amidst rolling green terrain and enjoy a refreshing change of scene, surrounded by the fruits of nature’s bounty. Savor life at leisure and harvest the fruits of your careful labor and experience life as it should be: simple, relaxing, rewarding. It’s time for a leisurely change of pace. Own a part of Bauan Grand Villa Homes and reap the rewards of a good life.

What I love about this estate?

Well if you are looking for an estate situated in a cooler environment, then this is one of the best spots where you can build your future home.

It is 10 to 15 minutes away from Batangas City.

It is affordable at 3,700 pesos per square meter only (as of May 2010) or between 2,960.00 to 5,220.37 per monthly for a 120 square meter residential lot (as of May 2010).

Whatever your lifestyle is, La Breza is best for you.

Simplicity. La Breza’s concept is simple – your own private space within a hotel setting with amenities and shops that can be best enjoyed by only a few.

All around Metro Manila, you can find a number of huge condominium projects which are consist of two to three towers and more than a thousand residential condo units. Just imagine living in a crowded address, sharing the amenities with thousands of residents – you’re looking at high rise mass housings in the making that spell – no privacy, no exclusivity, and overcrowding.

But if you are one of the few who wish to enjoy a quite and bountiful space, who loves private moments, who adores exclusiveness – then La Breza Tower is the residential condominium for you. With around 185 residential condo units only in a 22 level highrise condo, you are assured of privacy and exclusivity.

Private yet convenient – La Breza Tower is located at a strategic location. Located just across ABSCBN complex, three minute walk from MRT Quezon Avenue Station and EDSA. Whatever your lifestyle is, La Breza is best for you.

Are you always on the go? Do you need to be in Makati at this hour, go back to your unit at lunch, and meet a client in Trinoma before three then meet some friends in Araneta Center by five?

Or are you a shopaholic? Wanting to visit Greenbelt? Then drop by Robinsons Galleria? And check new arrivals at Gateway Mall and finally chill out with friends in Trinoma or SM North Edsa?

Or do you simply want to have an urban life in a suburban setting?

Discover La Breza and let us show you why this best suits your lifestyle. Email us at mylabrezatower@gmail.com or send sms to +63-927-772-1039. For more info visit http://labrezatower.wordpress.com

Enjoy the serenity at Ponte Verde De Sto. Tomas, Batangas

With a community design that seeks to provide a balance between business and leisure, Ponteverde de Sto. Tomas is strategically located along the Batangas national highway, only 15 minutes from the Calamba exit. Ponteverde provides easy access to important establishments within the area, yet is nestled within a quiet neighborhood, with plenty of room for fun and nurturing.

Live, laugh and play in a community that gathers the best for the family. Begin a great day with a quick jog around the Ponte Verde community, the cool Batangas winds weaving through the trees.

Celebrate special occasions at the community clubhouse, framed by landscaped gardens and manicured lawns. A party at poolside provides another dimension to fun and games. Come in for team play at the basketball court. Or go for that one-on-one challenge at tennis or badminton.

What I love about Ponte Verde?

It’s located along a national hi-way.

It is very accessible.

It is close to important establishments in the area.

Scenic view of Mt. Makiling.

It is a gated and exclusive community.

You can buy a lot as an investment or for future use or a house and lot package.

It is a refuge away from the stressful Metro Manila.

For the investors, it is very affordable and does not require much financial documents and other requirements unlike other projects by other developers.

Royale Homes from Sta Lucia Homes

Have the house of your dream built in your dream exclusive community. Introducing, Sta Lucia Homes by Sta Lucia Realty and Royale Homes. A series of well designed houses that would best fit every Sta Lucia communities.

Why Royale Homes?

| View Show | Create Your Own

Our Team – Div 11 Area 1108

Welcome to our sales team’s official portal site. Our team is called Division 11 Area 1108. One of the highly respected and effective salesteams within Royale Homes Marketing Corporation. Headed by Ms. Elizabeth Suico Incio, our team aims to provide the utmost, professional, and most effective online customer support for your real estate needs in Metro Manila and Luzon – with projects developed by Sta Lucia Realty.

Should you wish for immediate assistance, you can call us anytime at 63-2-408-8375 or 63-2-916-1539 or you may send us your queries via text at 0921-811-7109 or 0927-772-1039. Do send us your email messages as well at bethincio@gmail.com or myroyalehomes@gmail.com

The Developer – Sta Lucia Realty

The time was perfect, the chance was ripe when Felipe G. Santos and then 19-year old Exequiel Robles broke the ground for what would become one of the country’s most successful real estate developers—Sta. Lucia Realty and Development, Inc.

Fresh from inheriting the business from their spirited parents, Buenaventura Robles and Marcela Robles-Santos, Felipe, Exequiel, and their siblings would expand their piece of business into now a highly respected company involving 9,000 hectares of prime development projects, 137 subdivisions, 11 golf course complex, 7 world class golf communities, 5 sports & country club estates, and 1 grand mall.

Just recently, the renowned institution in the Philippine real estate industry—the Chamber of Real Estate and Builders Associations (CREBA)—cited Sta. Lucia as its 2003 Developer of the Year besting other tough competitors in the industry. The 4,000-member organization recognized Sta. Lucia for having completed various outstanding and prestigious development projects all over the country. It also cited the creativity and excellence Sta. Lucia realty and Development, Inc. has incorporated in every project it undertakes. Sta. Lucia has been deemed well deserving of the award for its commitment to deliver and exceed its clients’ expectations. Most of all, for being resilient and even excelling through tough times providing employment to many and opportunities to its stakeholders.

Mr. Exequiel Robles has every reason to smile. Sta. Lucia Realty remains one of the country’s top developers and is the unquestioned leader in the golf corse sector.

Together with Sta. Lucia, we look into the future with a steadfast commitment to deliver outstanding development projects that provide better quality living, opportunities and growth for our privileged stakeholders.

THIS IS A COMMITMENT AS REAL AS THE LAND WE STAND ON

Royale Homes Marketing Corporation

Breaking Ground

On September 8, 1994 , three spirited lady entrepreneurs pooled their talents and resources to establish what would become one of the country’s fastest growing player in the real estate industry–Royale

Homes Marketing Corporation. Honed by their vast experience in real estate for having managed Royale Homes Realty Corporation and Birdland Realty Corporation, these lady entrepreneurs dared to embark on the other end of the industry spectrum— real estate marketing

Laying the foundation
During initial operations, Royale Homes Marketing Corporation marketed the real estate properties of Royale Homes Realty and Birdland Realty. Having successfully marketed these properties, it did not take long before Royale Homes won the confidence of one of the country’s leading real estate developers—Sta. Lucia Realty and Development, Inc.

Proving its capabilities to effectively market its developer’s projects, Royale Homes also won the trust of Sta. Lucia’s joint venture partners. Barely four years from initial operations, Royale Homes had successfully marketed development projects in Metro Manila, the provinces of Cavite , Rizal, Baguio , Pangasinan, Subic , and in the City of Davao . Soon, agents and business partners started to flock to Royale Homes, thus building its sales force and network by leaps and bounds.

In spite of the increasing competition in the industry, Royale Homes continues to grow. From a one-room office in 1994, Royale Homes has now expanded to a one whole floor, a training and developmentcenter, and branches strategically located in different key cities in the country where its projects are present.

The Masterplan

What has made Royale Homes achieve this track record in too short a time is not an easy task. Guided by the vision of its founders, backed by the dedication and perseverance of its people, and capitalizingon the flexibility and dynamism of a young company, Royale Homes continues to deliver quality products, excellent service and guaranteed investment to its clients.